College Pizza Advertisement Redesign

This project was created in my Design Thinking for Graphic Designers class. The goal was to redesign a failing advertisement for an existing brand called College Pizza and make it more effective for its target audience. I focused on appealing to college students by using bold, high-contrast colors like red, yellow, and black to convey energy, value, and excitement. A touch of green was added to suggest freshness. Clean, modern fonts like Helvetica and Lato ensure readability while maintaining a casual tone. The layout emphasizes the headline “The Ultimate Study Buddy,” connecting the ad to student life and creating a design that feels relatable, fun, and memorable.

The final design was composited from two stock photos, combining the texture and lighting of both images to create a natural, appetizing base for the ad. I adjusted the color balance and depth to unify the elements and highlight the brand’s visual identity.

Image Credits:

Petsos, Christina. “Person Sprinkling Cheese on Pizza.” Pexels, 2023, https://www.pexels.com/photo/person-sprinkling-cheese-on-pizza-11568775/

Voitkevich, N. “Pizza with Arugula on Wooden Board.” Pexels, 2020, https://www.pexels.com/photo/pizza-with-arugula-on-wooden-board-5792322/