Earth Energy Advertisement
PROJECT SNAPSHOT
Project Type: Academic Design Project
Course: Design Marketing
Role: Designer
Tool: Adobe Photoshop
Deliverable: Product Branding + Print Advertisement
THE DESIGN CHALLENGE
The objective of this project was to create a fully original energy drink brand centered on natural and organic ingredients. The brand needed to differentiate itself from traditional energy drinks by emphasizing clean hydration, sustainable energy, and environmental awareness.
The challenge included developing the product identity, product label, and a cohesive advertisement layout that clearly communicates the brand’s values.
THE APPROACH
• Concepted and developed Earth Energy, a pomegranate-flavored energy drink positioned around purity and vitality.
• Designed the bottle form and label to reflect a clean, modern aesthetic aligned with natural ingredients.
• Built a full print advertisement layout that reinforces the brand’s message of sustainable energy without artificial fillers.
• Applied smooth gradients and earth-inspired color tones to evoke freshness, clarity, and environmental connection.
• Selected a rounded, contemporary typeface to maintain approachability while ensuring strong readability.
THE OUTCOME
The final design presents a cohesive brand system and advertisement that positions Earth Energy as a clean alternative within the energy drink market. The project demonstrates brand development, packaging design, and print layout execution aligned with marketing strategy and visual consistency.
The images below highlight the original main branding visual, the bottle before and after the label application, and the finalized label design developed for the product.
iDoPixBox. “Water Drop with Earth, World Water Day, Generative AI.” Adobe Stock, asset no. 581094987, https://as2.ftcdn.net/v2/jpg/05/81/09/49/1000_F_581094987_tl3Cp8lU2RtBVlXLhlTv5E5vBlkBEVXL.jpg
Gstudio. “Transparent Glass Bottle.” Adobe Stock, asset no. 615842432, https://as1.ftcdn.net/v2/jpg/06/15/84/24/1000_F_615842432_9wEMagM4Ie8CdgrMPIkCHPA62WSEpWAr.jpg
